Just Google it
I was listening to my local public radio station this morning (a new habit I’ve picked up since I started commuting to work) and heard a story about paying for college. At the end of the story, the host urged parents and students to fill out the Free Application for Federal Student Aid (FAFSA). She said, “It’s on the Web—just Google ‘FAFSA’.” Not, “Go to www.fafsa.ed.gov,” not “Search for FAFSA.” Further proof that Google has become a genericized trademark—and perhaps proof that your site’s Google ranking is just as important, if not more so, than your URL.
I’ve noticed that I tend not to bookmark many sites anymore, assuming that I can find them again by searching. When I bookmark something, it’s usually because I think I might forget about it altogether, not that I’m afraid I won’t find it again.
