Steven Bell, writing on ACRLog, says that static personal web sites are becoming less common among academic librarians as they are replaced by blogs, social networking profiles, and other interactive web tools. He argues, however, that a static site can still benefit librarians. Brock Read, writing for the Chronicle of Higher Education’s Wired Campus, asks, “Should professors and librarians delete seldom-used personal pages, or keep them around for posterity?”
More important than whether your site runs on WordPress or Drupal or hand-coded HTML is whether visitors can find out about your professional accomplishments. (I’m assuming here that your blog is not anonymous or pseudonymous, and that you consider it part of your professional self.) Is there a link on your blog to your academic credentials? to awards and honors you’ve received? to your publications and presentations?
In my roles as a conference and program planner for professional associations, I often look at personal and staff pages of all varieties looking for information. And I do sometimes rely on web searches to help me identify potential speakers. I’m much more likely to give you a call if I can find that you’ve already presented on a topic I’m interested in. In this day and age, why not also add video of yourself speaking?
I think (though I’m not as immersed in the culture) that other academics benefit from enhanced personal sites as well. I regularly research potential speakers for lectures and symposia sponsored by my organization, as well as prospects for open faculty positions. I can give the committee a much more detailed profile if I can find a recently updated profile (or CV or resume or whatever you want to call it). If I can’t find a profile, I have to rely on what I can find through web searches and literature searches, which is probably not as complete, nor as focused.
The bottom line: a personal web site, of any variety, gives you some control over how people view you. Here’s mine, also linked from the sidebar of DIY Librarian, and from my employer’s web site. OK, the design won’t get me hired as a web designer, and it’s nothing revolutionary, but it is up-to-date.